Transport app Citymapper is reliably, even admirably inventive, but not all its experiments work out. Today, the company announced it’s shutting down its hybrid bus and taxi service, previously known as Smartbus, then SmartRide, and then, simply, Ride.
Ride was always a confusing experiment, available only in Citymapper’s home city of London. It started with a pair of buses in 2017, which serviced routes that the company’s data said were underserved by public transit. Then in 2018, it became SmartRide, with the buses replaced by eight-seater vans that allowed them to be registered as private hire vehicles rather than buses. Eventually, the company added shared cabs to its roster.
These cabs…
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