Last night, Verizon launched a Super Bowl ad campaign honoring first responders, months after a scandal over throttling firefighters during a wildfire crisis in California.
The ad includes interviews with first responders and ends with a message from Verizon: “First responders answer the call. Our job is to make sure they can get it.” The ad then directs viewers to a website, AllOurThanks.com, which includes interviews with NFL athletes explaining how first responders came to their aid during emergencies.
Verizon says on the website that it is working with the Gary Sinise Foundation, which gives to first responders and their families, and it will send $1 for mentions of the campaign on…
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