Viacom has launched a new direct-to-consumer streaming app called MTV Play in the UK, reports Variety. The app combines on-demand access to MTV Shows such as Geordie Shore and Teen Mom UK with the ability to stream the MTV channel live, and is available for £3.99 (around $5.22) a month after a 30-day free trial.
Although MTV Play will be offered directly to consumers, the company says it is also talking with telco providers to distribute the app to their subscribers. Previously, Viacom has partnered with Virgin Media in the UK to offer the Nickelodeon NickPlay app as an add-on, and also offers MTV+ as an Amazon Prime Video channel for €2.99 in Austria and Germany.
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