I was a little surprised when Apple unveiled its redesigned Mac Pro earlier today without a flashy introduction video featuring the familiar voice of chief design officer Jony Ive. However, the company did produce one. It just wasn’t part of the keynote for some reason — presumably, it was either cut for time or because Apple thought hardware engineering VP John Ternus could handle the product reveal just fine on his own.
But if you want to hear Ive go on at length about the new $5,999 Mac “designed and engineered to enable a wide range of uses and virtually unlimited possibilities for customization,” well, here you go. “Our preoccupation with utility and function defines the design of Mac Pro,” Ive says in the clip.
The video is 60…
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