Last week, the US Department of Housing and Urban Development sued Facebook for allegedly making housing discrimination easy. It claimed that Facebook violated the Fair Housing Act by letting ad buyers target audiences that included or excluded certain races, religions, or genders. The move took many people by surprise, apparently including Facebook. Soon, it could test how long-standing rules against housing discrimination intersect with the sometimes controversial laws covering web platforms and how they apply to the vast, often little-understood advertising networks that help power the internet.
Facebook has skirted around these issues before. The company had just reached a settlement in a related lawsuit, agreeing to eliminate…
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