Yelp is introducing a new personalization feature that produces custom search results based on each user’s general preferences. Users can set up profiles with their dietary restrictions, lifestyle interests, and accessibility preferences, and places that meet those requirements will be elevated in the app. The function marks the first time that Yelp has offered personalization options, as the company has been expanding its focus beyond food.
Besides dietary, lifestyle, and accessibility options, the app also lets users set more specific interests for restaurants, (like Taiwanese, bubble tea, bakeries), attractions (farmers markets, art galleries), and businesses (home decor, hair salons, nail salons). The “For You” personalization…