About 12 hours before a gunman told people watching his live stream to “subscribe to PewDiePie” before killing 50 people in New Zealand, popular sketch comedy creator and podcaster Ethan Klein posted a video called “Subscribe to PewDiePie for revenge.” Klein’s video was a sketch based around the popular meme. But in the wake of the terrorist attack, Klein declared the long-running meme over and deleted his video.
Klein was one of thousands on YouTube who joined the biggest community phenomenon on the platform of the last six months: an ongoing “battle” between Felix “PewDiePie” Kjellberg and the Bollywood music label T-Series to claim the most subscribers on YouTube. The fight, largely considered facetious, has become a meme everywhere…
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