Illustration by Alex Castro / The Verge
YouTube is shutting down its private messaging feature on September 18th, the company announced in a support post. It said it made the decision after choosing to focus its attention on public conversations, like the Stories feature it launched last year. YouTube launched its in-app messaging feature back in August 2017, meaning it will have been live on the service for just over two years before being discontinued.
YouTube didn’t say exactly why it’s deprioritizing private conversations, but TechCrunch has a couple of ideas. First is the fact that Google has always had a problem with having too many messaging apps. Even after discontinuing Allo, Google still lets people communicate over Duo, Hangouts, Meet, Google Voice, and Android…